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The Body Shop Releases Biodegradable Shower Gels

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By: Jamie Matusow

Editor-in-Chief

Marked with a prominent, printed seal that shouts “Eco-Conscious Product,” Shower Gels for Earth Lovers from The Body Shop are billed as the first-ever 100% biodegradable shower gel range. Not only are they gentle on skin, their soap-free base is also free of sulphates, parabens and colorants, and so “is respectful to the aquatic environment.” Every product in the Shower Gels range contains Community Fair Trade organic aloe vera from Guatemala. All of the packaging is made from recycled materials, and gets front-and-center kudos: “100% recycled plastic bottle” is displayed prominently as part of the overall message. The gels are available in six refreshing fruit-and-herb fragrances, including Fig & Rosemary and Watermelon & Eucalyptus ($12 each).

More info: www.thebodyshop.com

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